Couto Executive Director, User Centered Design Most recently at JPMorgan Chase, Trust & Security portfolio
Passkeys and passwordless sign-in, identity verification, and the moments where we protected someone's life savings without getting in their way.
Animation: drifting points resolve into a fingerprint, then a face, then a passkey. Each one is read and verified.
Identity verification: confidence in who someone is, without making it costly for the customer.
The case studies are password-protected. Ask me for the password.
What I did
The model is the cheapest part.
A personal practice for building agentic AI systems: six operating questions, real constraints, and a discipline for knowing what still needs a human.
View case study: Agentic SystemsWhat I did
A life insurance and annuity business, designed and built from the ground up.
18 pages in English and Brazilian Portuguese, live about five weeks after the first concept. A patent pending covering 13 inventions.
View case study: The Top Financial
What I did
Making the most secure option the easiest one
Took passkeys from concept through production rollout at consumer scale, and influenced authentication improvements across the industry.
View case study: PasskeysContact usPrivacy & securityTerms of useAccessibilityFair LendingAbout ChaseCareersEspañol
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NextWhat I did
One workflow, from the browser to the chair-side scanner
Replacing a patient list with a task-first dashboard became the design system used across Align's entire clinical ecosystem.
View case study: The Align Digital Platform
What I did
Rebuilding the My Invisalign patient app.
View case study: My Invisalign App
What I did
You are the password
A biometric multi-factor identity product built on the principle that you are the password. Featured Product: CES Keynote.
View case study: True Key
What I did
From a cafeteria paper napkin to PC Magazine Best Product, 6 years in a row
What I did
Craft shows care
A cross-platform design guideline and component library so quality could scale across teams.
What I did
The only thing that is constant on the web is the evolution
Data-driven evolution of the cart and login flows, cutting abandonment and lifting revenue.
Influenced authentication improvements across the industry.
Passkeys at JPMorgan Chase, FIDO Alliance UX Working Group
Leading at scale · FinTech, security and AI
Making a great experience is beyond rewarding.
I led global teams defining the digital experience for the Trust & Security portfolio at JPMorgan Chase. My work bridged rigorous security protocols and seamless user experiences for over 35 million customers: passkeys and passwordless sign-in, identity verification, and the moments where we protected someone's life savings without getting in their way.
I represented our design team in the FIDO Alliance UX Working Group. Before JPMorgan Chase I directed the User Centered Design team at Align Technology, where we built the product design team, the process and the design system from scratch. I also co-founded The Top Financial, a life insurance and annuity business, and led its product, design and technology.
Before that I led the User Experience team at McAfee and Intel for a decade, through the Intel acquisition and the McAfee spin-out, including True Key, a biometric multi-factor identity product built on the principle that "you are the password." Passwordless has been my through-line ever since.
The other half of my work is applied AI. I led an AI-native design practice: my teams used AI across the design and research cycle, and my work now reaches the AI agents themselves: how they prove who they are, and how they act safely on the user's behalf. Solving complex business problems with a "customer-first" innovation mindset has not changed. The tools have.
I believe that we spend too much time with our colleagues to not make it meaningful. Seeing customers enjoy the products we create gives me tremendous satisfaction, but seeing my team grow and succeed gives me a sense of purpose.
McAfee & Intel Security, 2007-2018
Earlier, 1998-2007
Education
Full record: Read the resume
Brazilian · father of two · soccer passion, Real Madrid, Flamengo, São Paulo
Languages: English, Portuguese, Spanish
